Segment Content

A Typical Five-Minute Lifestyle Segment Contains the Following Elements:

Live Segment - Content Overview

  • Intro (:30) - Host/anchor welcomes/introduces spokesperson and topic
  • Content (3:00) - Tips, props, interactive demonstration, brand messaging, price points, etc.
  • Close (:30) - Tips review, wrap-up, 800 # and brand logo/website on-screen

Post-Segment - Online Activity Overview

  • Segment streamed live, webcasts and brand contact/link posted on station’s website
  • Segments can be downloaded onto social media sites

Live, On-Air Content Totals:

  • Minimum of five brand mentions
  • Two – three brand chyrons/banners; brand logo on-screen continuously throughout segment
  • Minimum of five brand messaging points
  • Three third-party endorsements
  • Price point mentions, if desired
  • Brand website, 800 # mentioned on-air and posted on-screen